About me

Hello, allow me to introduce myself

A bit about me

I am passionate about the world of creativity. Whether it is an artistic creativity, digital creativity, academic and financial services industry creativity.

I believe creativity is one of the most important things in people's live. It keeps us alive and motivated. It keeps our brain young and active. Creativity not only related with artistic activity. But also should be applied in many parts of our live. Including in professional activity at any kind of fields. Now we can easily innovate and maximize creativity thanks to the helpful development of digital technology.


Ridwan Ichsan

Personal info

Ridwan Ichsan

| Indonesian | Proud member of the hip and fun 90's generation | Husband, Father, and also a friend |

Birthday: Somewhere around the year of 1982
e-mail: me@ridwanichsan.com
Website: www.ridwanichsan.com | www.belajar-asuransi.com | library.belajar-asuransi.com
LinkedIn: Ridwan Ichsan


A glympse about my past


  • 2022 - Current

    Head of Risk and Compliance @ Chubb General Insurance Indonesia

    Implement Governance, Risk and Compliance

  • 2021 - 2022

    Regulatory Management and Advisory @ Astra Life

    Ensure and advising regulatory compliance in the company

  • 2019 - 2021

    Risk, Compliance and Legal @ Asuransi Total Bersama

    Managing company's second lines of defense: Risk management, Compliance and Legal.

  • 2019

    Digital Product Management @ SehatQ (Sinar Mas Group)

    Managing Insurance Digital Product Development and Business Development for SehatQ Healthtech Platform

  • 2014-2018

    Risk Management @ Asuransi Adira Dinamika

    Managing company's second lines of defense (Risk management) by ensuring adequate risk management process are properly implemented by risk taking units enterprise wide.

  • 2006-2014

    insurance Underwriter @ Asuransi Bumiputera Muda 1967

    Managing risks to be underwritten in the company's portfolio,Placement of reinsurance and claim processing. Establish policies, underwriting guideline and strategy in each handled Class of Business. Supervise branch offices in underwriting risks, reinsurance placement, and claim processing.

  • 2005-2006

    Management Trainee @ Asuransi Bumiputera Muda 1967

    Manager Development program in Marketing, Finance, and underwriting of a general insurance company


  • 2012-2015

    Gadjah Mada University (UGM) Faculty of Economics and business

    M.B.A in Strategic Management

  • 1999-2004

    Bogor Agricultural Institute (IPB) Faculty of Agriculture

    Bachelor in Agribusiness Management - Socio Economic

  • 2009-current

    Professional Certification in general insurance and risk management

    Certified Risk Management Professional [CRMP]

    Fellowship level of the Indonesian General Insurance Expert [AAIK]

    Indonesia Certified Liability insurance Underwriter [ICLiU]

    Associate level of the Indonesian Health Insurance Expert [AAAK]

Skills & Things about me

Internet users
Coding newbie
Creativist Wannabe
Underwriter & Risk Manager


Thoughts and writing


The latest development in insurance technology (Insurtech) is the rise of Peer to peer Insurance. The idea of peer to peer insurance is to form a reciprocity insurance contract through the Collaborative consumption concept. 

Collaborative consumption (CC) can be defined as the set of resource circulation systems, which enable consumers to both "obtain" and "provide", temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator (Ertz, et.al: 2016). 

Direct interaction can done through digital platform or known as P2P Platform, empowering the use of internet network.

By doing benchmarking to one of the well known peer to peer insurance startups (www.friendsurance.com), P2P insurance works based on a shareconomy approach, policy owners with the same insurance type form small groups. A part of their premiums is paid into a cashback pool. If no claims are submitted, the members of the group get some of their money back at the end of the year. In case of claims, the cashback decreases for everyone. Small claims are settled with the money in the pool. In the event of bigger claims, the standard insurance company covers any amount that exceeds the coverage through the group. In case there is insufficient money left in the pool to cover a claim, a stop-loss insurance covers the rest. As a result, policy owners always enjoy full coverage and never pay more than they would. 

If we observed closely, there are similarities between the peer to peer insurance concept with takaful insurance concept, that is in the form of Risk Sharing. In conventional insurance, the concept is Risk Transfer. 

In takaful insurance concept, the Insurance contribution (or in the conventional insurance is called, premium) are divided to Tabarru (Risk fund pool) and Ujroh (operators fee / Wakala Fee). The basis of the operation is "Ta'awun", meaning 'Helping each others'.  

The Tabarru is what the operator use to pay for the participant claims. If the Tabarru funds have a profit, than participants will have the right to a profit sharing, usually used as renewal discount. The operator will take their operational fees only from the Ujroh fund.

So it seems that how the P2P Insurance works is similar to takaful insurance process. Takaful insurer should optimize and be the party that takes the most benefit from the rise of P2P platform to further expand their business, because from the process point of view it is already a match.


Some of us may be quite familiar with the name of 'Bitcoin' as one of the most familiar cryptocurrency. But most of us not yet aware that 'Bitcoin' is implemented using 'Blockchain' technology as its platform. 

Blockchain is the underlying technology that enables 'Bitcoin' network to operate in an open, autonomous, decentralized models, where trust is enforced through cryptography and not its participants (Biondi, et.al: 2016).

Blockchain is a technology that creates a distributed ledger of transaction on a network that is secure, tamper-proof, and easily accessible. It is a shared records of transaction, distributed over a network of users. Blockchain is made up of series of data blocks, each of which contains a set of transactions. Blocks are electronically chained together and locked with cryptography, and a public record of every transaction is established. The more blocks there are, the less probability exists that block can be altered (Biondi, et.al: 2016)

Some of blockchain features including:

Blockchain has the ability to disrupt many areas of business, one of it is financial services industry. Its development can result in new innovative products and services.  'Bitcoin' has taken the first disruption to currency. What will be next?

According to (Biondi, et.al:2016), Blockchain ecosystem in financial services industry consist of various aspect i.e:

By looking at its ecosystem, we know that there are so much potential financial products and services that can be created. Any activity or transaction can be turn into distributed activity. Blockchain can be used to store records of digital value (transactions, identities, assets, documents, properties) into an immutable ledger.

Examples of emerging Blockchain uses include:
  1. Digital Currency
  2. Proof of existence -- Takes any document and stores its cryptographic digest, including a timestamp, onto the blockchain to prove that the document existed at the given time.
  3. Smart Property -- Proves ownership of physical and non physical assets such as software, money note, or cryptocurrency.
  4. Smart Contract -- is a computer code that executes contractual logic, agreed on by all participating parties.
  5. Decentralized Autonomous Organization
So, How will you take advantage of Blockchain in your current industry?

Biondi, et.al (2016). Blockchain in the financial Services Industry. Hewlett Packard Enterprise Development


Value curve is one of the friendliest tools to start building your value proposition. It can be applied to any level starting from enterprise level, down to product level. It can be applied accross industry, products and services.

In a simplest way to describe, value curve is a strategic tools where we design our value proposition compared to existing competitors or products or even industry. The concept of value curve is to give a completely new value proposition beyond traditional offering. For example, traditional product offering traits is that you have to give customer a products that are outperforming competitors products in all aspects. Traditional traits say that if you open a hotel, you should have larger pool, larger bathtub, state of the art furnishing, etc that can outperform other hotel. By applying value curve, you need to design what kind of hotel should you prepare to make your competitor irrelevant to compete with you, and in the same time fulfilling customer needs without trying too hard to be the best at every factors.

All you have to do is this 4 (four) action:

But First, you have to effectively identify what are the competing factors that you will need to change. If we visualize the value curve, it can be something like this picture below:

In the midst of digitalization development, we see value curve is implemented to revolutionized some industries. We can see how AirBnB shaking up the hospitality industry. Uber Shaking up the transportation industry. Mature industry will have to reposition their value to keep up with the digitalization and sharing economy waves. It brings you to the new blue ocean, where competition is no longer relevant.

The digitalization industry such as Uber, AirBNB, etc will soon need to revamp their value curve. Because Value life cycle is getting shorter. So can we start to create a new one ahead of our competitors?

Make Competition Irrelevant!


What can I help

Strategic Planning

Crafting and planning suitable strategy to a company is an art and also a passion. I like to understand many aspect of business that can be used to enhance company's achievement.


Understanding perils, hazard, and risk is challenging. Managing insured objects through prudent analysis and correct reinsurance strategy is vital.

Risk Management

Identify, Assess, Mitigate, and monitoring of enterprises risk is a huge activity. Every process and activity has their own risks and needs to be carefully managed.

General Insurance Consulting

Advising the adequate cover on an insured object needs a prudent review and analysis. Many aspect of the object's inherent risks needs to be carefully protected.

Photography and Music

This is passion. To take a portrait of emotions through lenses and musical instrument is a very fun activity. Creativity never goes old.

Internet and Social media

Maintaining updated information on things you love is refreshing. The ultimate source that can be used and taken advantage is the development of information technology. Use it wisely


Get in touch with me


Serpong, Tangerang Selatan

Mail Me